The Spa Director is responsible for the overall operation, leadership, and profitability of the spa and wellness facility. This includes overseeing day-to-day operations, team leadership, guest satisfaction, service standards, budgeting, marketing, and business development. The Spa Director ensures a high-quality experience for guests while maintaining a motivated, professional, and service-focused team.
Leadership & Operations:
• Manage all aspects of spa operations including scheduling, treatment protocols, retail sales, guest experience, and cleanliness standards.
• Lead, hire, train, and develop a team of therapists, front desk staff, and spa attendants.
• Ensure all services meet or exceed industry standards and client expectations.
• Maintain inventory of products, supplies, and equipment; manage purchasing and vendor relationships.
• Ensure compliance with all health, safety, and hygiene regulations.
• Ensure we are in compliance of all permits/licensing of location
• Ensure your massage therapists licenses are up-to-date
Financial Management:
• Develop and manage the annual spa budget including revenue targets, expense control, and profitability.
• Monitor daily, weekly, and monthly financial performance; take corrective action as needed to meet goals.
• Analyze service and retail sales to develop pricing strategies, promotions, and upselling initiatives.
Guest Experience & Service Standards:
• Uphold and elevate the guest experience through service excellence, consistency, and personalized offerings.
• Handle guest feedback and resolve issues in a timely, professional manner.
• Oversee guest satisfaction metrics and implement service improvement plans as needed.
Strategic Planning & Marketing:
• Develop and implement marketing campaigns, seasonal promotions, and special events to drive business.
• Collaborate with hotel/resort marketing teams (if applicable) to align branding and increase visibility.
• Identify trends and new opportunities in spa and wellness services.
Qualifications:
Education & Experience:
• Bachelor's degree in Hospitality, Business, or related field preferred.
• 5+ years of progressive leadership experience in spa, wellness, or hospitality operations.
• Proven track record of leading high-performing teams and delivering strong financial results.
Skills & Competencies:
• Strong leadership, coaching, and team development skills.
• Exceptional customer service and interpersonal skills.
• Financial acumen, with experience managing budgets and P&L.
• Proficiency in spa booking and POS systems (e.g., Mindbody, Booker, SpaSoft).
• Knowledge of spa modalities, wellness trends, and retail merchandising.
Physical Requirements:
• Ability to stand for extended periods.
• Ability to perform physical work including bending, lifting, and repetitive hand and arm movements.
• Must be able to lift up to 25 pounds.
Work Environment:
• Work is performed in a spa, clinic, or wellness center environment with occasional exposure to oils, lotions, and low lighting.
• Require evening, weekend, and holiday hours depending on client scheduling.
Source: HHM Hotels
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